We know California Exotics has star power, but now they’re crashing the movies.  Not porn movies, they’ve gone mainstream in a feature film.  From California Exotics’ Press Release:

“As frank, honest discussion of sexual pleasure goes mainstream, California Exotic Novelties and celebrity sex therapist Dr. Laura Berman are proud to announce that the Dr. Berman Astrea 1 Vibrating Briefs makes its star-turn in the new motion picture The Ugly Truth, starring Katherine Heigl.

In a hilarious scene, Heigl’s character dons her pair of Astrea I Remote Vibrating Briefs for a night out, only to have the wireless remote control — and her fate — fall into unsuspecting hands.

Movie Stars

“This scene is one of the funniest film moments since the orgasm scene from When Harry Met Sally,” chuckles Cal Exotics President & Founder, Susan Colvin. “But the expression of pleasure on Katherine Heigl’s face is definitely true-to-life!”

Astrea I Remote Vibrating Briefs are part of the Dr. Laura Berman Intimate Basics line, from California Exotic Novelties. Available in stretch lace brief and thong designs, the attractive look of these beautiful garments inspires confidence, while the contoured, removable vibrating mechanism delivers unspeakable hands-free stimulation. The compact, full-featured remote control commands pleasure from up to 12 feet away, offering numerous possibilities for exciting play.

“The moral of the story is: don’t let the controller fall into enemy hands,” jokes Cal Exotics VP/Sales Jackie White. “With power comes responsibility!””

And a little more about Astrea:

“Add risque fun to your next date! This remote control vibrating brief provides discreet hands-free stimulation.

Designed in beautiful stretch lace, it is comfortable and sexy. Mini-remote stimulator is contoured, compact, and removable. Remote control has a 12 inch range, and allows you to receive hands-free stimulation.

Part of the Berman Center Intimate Accessories line. Products designed for women, by women to give you and your partner exactly what you need to optimize your sex life.”

You can also find a complete selection of clothing that vibrates on Sextoys.com.

One of the companies we met last week made an impression.  Vamp Silicone toys definitely make a good first impression.  Check out their philosophy:

“Welcome to the world of Vamp Silicone, where sex toys, art, and sexual well being meet.  With Vamp you can be sexy and safe.

Created by artists, and sex educators, our revolutionary designs, like no other on the market, are all about your pleasure.  Like functional art, our toys hit the right spots perfectly every time, and make sure you look hot while doing so.  Unlike most dildos, each Vamp toy has a wide sturdy base, stellar for harness play.  Trust us, you’ve never experienced sex toys like these before.

Vamp Silicone is a fusion of pleasure, style, and safety.  Made from only the very best materials, 100% premium, platinum-cured silicone, our toys are safe, unlike rubber and jelly toys, which harbor bacteria and contain carcinogens and phthalates.  As a woman-owned company, we care about what you put in your body, and also want to make sure you look good doing it!

Like any work of art, our toys are carefully handmade so each is truly unique.  Our artists may choose to create a blue and white base one day and a red and black base another day.  No two Vamp toys are exactly alike.

Our sexy and safe products are hypoallergenic, non-porous, phthalate and carcinogen free.  Our toys can be cleaned by simply dipping them in boiling water for two to three minutes or cycled in the top shelf of a dishwasher.  For every day clean-up, they can be washed with anti-bacterial soap and warm water.

So we ask:  What’s better than having great sex with gorgeous toys designed with your safety in mind?”

You can check out their toys here.  We have to say, high quality, healthy and artistic toys definitely appeal to us.  We hope to be able to add their lines soon.

We mentioned last week that two of our friends won “O” Awards at the AVN Novelty Expo.  Here’s a complete list of manufacturers who won awards:

Outstanding Overall Product Design
Recognizing excellence in overall product design.
Fun Factory

Outstanding Innovation
Recognizing the best new product released on or before July 1st, 2008.
SaSi, Je Joue

Outstanding Apparel Brand or Accessory
Recognizing outstanding achievement in erotic apparel design and sales.
Spartacus Leathers

Outstanding Lube, Lotion or Potion
Recognizing excellence in lubricants, massage oils, and other necessities
Sliquid Organics, Sliquid LLC

Best Packaging
Recognizing the best new product released on or before July 1st, 2008.
Evolved Novelties

Outstanding Powered Product
Recognizing outstanding design in a powered pleasure product.
BO, LELO

Outstanding Non-powered Product
Recognizing outstanding design in a non-powered pleasure product.
Pure Wand, njoy

You can find a complete listing of all award winners here.

And you can find an outstanding design in our featured products.  The Layaspot from Fun Factory:

“LAYAspot – Perfect Vibration

This innovative lay-on vibrator stimulates through caressing, massaging and laying over those external erotic areas of the body. Thereby is the vibration mode adjustable so that each erotic zone can be gently, arousingly or intensively pampered.

Three additional vibration modes provide for variety with different pulsating vibrations.

LAYAspot is water resistant

Special features
* comfortable, easy handling
* innovative technology
* powerful, quiet and durable motor
* three vibration modes
* water resistant

Detailed operating instructions are included and a sample of our lubricant Bodyfluid in ever package of LAYAspot.”

Check out our complete selection of featured products for great toy ideas.

Need further proof that sex toys are a thriving industry, even now?  Topco Sales has added new members to its team, to keep up with demand.  From Topco Sales:

Dual Space Explorer Bullets by Topco Sales

“Topco Sales adds three new employees to the roster at its Chatsworth, California headquarters. Greg Holdridge joins the Sales Department, Alla Vayner is a fresh face in the Laboratory, and Erica Heathman is a new member of the Product Development Department.

As the latest addition to the sales team at Topco Sales, Greg Holdridge will also expand upon existing licensing and branding relationships with customers. Having spent numerous years as Director of Product Development at Allied International, and then VP of Sales and Marketing at Kleen Maid, his position at Topco Sales marks his first foray into the adult industry.

“I have a unique perspective, coming from mainstream sales,” explains Holdridge, “and the adult novelty business is so much more dynamic. I’m really excited about what Topco is doing, and that I am now part of that.”"

Of course, we all know that sex toys are more mainstream than ever.  And in tight financial times, they’re an excellent investment for pleasure and entertainment.  Check out a complete selection of products by Topco Sales.