Twister by Fun Factory
Most of our readers have become familiar with the fun and exciting sex toys produced by Fun Factory. From the cute little dolphins, to the whimsical bookworms “Paul and Paulina” and the ferocious “Tiger,” Fun Factory has a range of products to suit every taste and desire. Vibrators and dildos are just the beginning of the fare. Fun Factory also produces some of the most interesting cock rings on the market and their Smart Balls are user favorites.
We had the opportunity to meet Rudy (Marketing) and Memo (Business Development), from Fun Factory at the AVN Novelty Expo in Los Angeles and They impressed us as much as Fun Factory’s great products have. Apparently, everyone was impressed with the Fun Factory team, with AVN giving them an O Award for Overall Outstanding Product Design. So we asked if they would be willing to talk with us about Fun Factory and their fun, sexy toys and they agreed. We think you’ll have a better appreciation for this great company after this interview.
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ST- First, congratulations again for the O Award. It was obviously well deserved. We constantly hear about how people appreciate the Fun Factory designs and the interesting take your company has on sex toys. What goes into Fun Factory Designs? Is there a team of people that work specifically on design, or is it a company-wide synergy that works with customers and outside designers? Or is it something else?
Rudy – Thanks! We were delighted to win! It’s a mixture of all! For us, it’s all about functional and high design. On one hand we do have many types of engineers on board including industrial/electrical and in the other extreme we conduct numerous and detailed focus groups with our end users which are all coordinated and lead by our in house marketing and sales teams who coordinate all the process. Women’s input is essential when designing a functional, ergonomic and appealing product with a very fun design that is the signature of our company. As a fun point just as many women as men work in Fun Factory!
ST – While we’re on the subject of design, one of the things that we noticed is that Fun Factory always incorporates the highest quality (and safest) materials in sex toys. We know that from a marketing standpoint, it is always better to incorporate safe materials. Do those materials also allow you to work with more interesting designs that other materials wouldn’t support?
RK – Yes! Our medical grade silicone gives all our toys a nice touch and is also easier to manipulate into the fun designs that make it to production. It is not as hard as some other plastics and rubbers, which helps us make our designs a reality.
ST – When your first name is Fun, you’re likely going to have a more whimsical take on things. As we mentioned before, Fun Factory toys come in shapes consumers can’t find elsewhere, like the Merry Mermaid (which is more or less a rabbit design with a cool mythical twist). How do consumers react to whimsical new designs? Do these sell as well as more traditional shapes and styles that you offer?
Rudy – Customers already expect our products to be “not your typical” design. We have found that the highest acceptance is a semi-realistic with a “Fun” twist but even our more traditional shapes are different from the norm and sell just as well
THE Massively Popular Bandito
ST – One thing is certain, if you entered the Bandito into a popularity contest in the Sextoys.com offices, you’d have another award. Our experts love this toy and so do our friends. Among the common comments is that the design is perfect for hitting all of the right spots. Because each body is different, it surprised me that so many people had the same praise for it. Do you have a testing team that works with new designs to try to maximize each toy’s effectiveness?
Rudy– Absolutely! Although each woman’s body is different, certain areas are “similar in locations”. Our testing teams are composed of different types of women who give their specific feedback during the design process. Also, as mentioned before, silicone is not as stiff as other materials and is more pliable which accommodates to different bodies
ST – Mechanically, Fun Factory designs are excellent and durable. That durability makes toys last longer and therefore contribute less to waste. Many of our customers ask about “green friendly” toys and how to play responsibly. Your materials are environmentally friendly. We also know that you have rechargeable toys like the “DeLight” in your inventory. Is this an area that the company is looking to expand in, or is the market demand still relatively low for rechargeable and green sex toys?
Memo – Definitely! Eco-Friendly is the way to go! Even though demand might be small in the US compared to Europe, it is only the beginning and will grow as more current users and new younger generations are aware of the need for environmental friendly products in all industries, not only adult. I can tell you that the demand for the rechargeable DeLight keeps on growing as part of this trend! Fun Factory already uses packaging material that can be recycled and is constantly revising manufacturing processes to exceed minimum environmental standards. However there is more to come in the near future…
ST – To this point, we’ve asked about what is already out. Now we’d like to ask about what will be coming along. Are there new designs coming soon that you’d like to share with our readers?
Memo – We are launching the new, very cool and portable microVIBES FLY which incorporates the Fun Factory design and quality, ideal for women on the go , and as a discreet all occasion present! The price point is excellent in these tough economic times without sacrificing the Fun Factory high quality and design. We also have some great new technological advances coming soon… but I am sworn to secrecy for the moment!
Ginger Leigh has the inside scoop on the microVIBES in her post today! Click Here for Details!
ST – We really appreciate your time and energy, as much as we appreciate the great products that you provide. Finally, is there anything we haven’t discussed that you’d like to add?
Memo – I want to share some of the philosophy that guides our company. We believe that Fun Factory products are proof that erotic toys can be tasteful, cheerful and high value at the same time. By means of the aesthetic shapes and fun loving designs, we would like to help reduce inhibition thresholds and prejudices in order to facilitate acceptance and access of erotic toys for women and men. Each Fun Factory toy is a piece of craftsmanship! Finally love yourself! We believe only those who love themselves can give love!
Check out our complete selection of Fun Factory sex toys!
